3motionAI Branding & Marketing Materials
Updated branding & marketing assets for a human movement AI platform.
Branding
Web Design
Marketing Design
Overview
As Design Director at 3motionAI, I worked with our Chief Marketing Officer and internal team on the brand strategy, UX, and visual design of our brand elements, marketing website and materials. As part of the team, I was responsible for creating engaging experiences and consistent branding across brand elements and channels. We’ve created numerous assets for various use cases over the years, here are a few examples.
Problem
3motionAI needed fresh and energized branding that could be used to represent various use cases and user types for their platform and marketing assets.
Outcome
Brand guidelines and elements used to create consistent marketing materials and was the core of the 3motionAI platform.
Info
Role
Design Director
Activities
Brand Design, Information Architecture, Wireframes, Web Design, WordPress Website Build, Marketing Design, Template Creation
Tools
Figma, WordPress, Hubspot
Deliverables
Brand Guidelines, Branded Templates, Marketing Website, Marketing Materials
Status
Shipped
Branding Elements
The 3motionAI logo was created by an external agency. All other branding elements were created by me with the input of our internal team.
Marketing Website
Our team had an ambitious timeline of just over a month to create the initial version of our marketing website. To meet the tight deadline, we worked with an external WordPress developer to build out pages in tandem as we finalized each page’s design and content. Once the initial version of the website was launched, future updates and new pages were then built in WordPress by me.
Information Architecture & Content Planning
Wireframes
Visual Design
Social Media Assets
Sell Sheets, Case Studies & White Papers
Other Brand Assets
Templates
Illustrations & Diagrams
App Store Listing Assets
Conference Banners
Branding Refresh in Progress
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Reflection
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Too many target markets
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Generic but specific
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Limited Platform Assets
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